MERZA SOAPS
Soap with personality, find your glow!
Brand Identity
Logo Design
Pattern Design
Social Media Content
Illustration
Merza needed a logo, pattern design and label design to bring it to life. The overall palette needed to be earthy but modern. ‘Soap with Personality’ was the tag-line developed and this guided the visual design.
THE BRIEF
Giving the brand a personality that helps it stand out from the crowd was key in this project, and this was done through illustrative typography and the choice of images used. Logo variations help the brand work in different contexts.
DESIGN OUTCOMES
